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Sun Goddess
Sun Goddess
Overview
A luxury South African fashion house required a complete refresh of its digital presence to better support product launches, improve brand consistency and strengthen customer engagement across multiple platforms.
The Challenge
The business had inconsistent branding across its website and social media, limiting customer engagement and reducing the effectiveness of digital campaigns.
My Role
Digital Marketing Coordination
Shopify Website Design
Campaign Planning
Graphic Design
Content Creation
Brand Identity Refresh
Deliverables
✔ Ecommerce Website
✔ Social Media Templates
✔ Marketing Campaigns
✔ Email Marketing
✔ Presentation Decks
✔ Brand Assets
✔ Product Graphics
Outcome
The project resulted in an expanded 12-month contract, continued website management and ongoing support across the brand's digital ecosystem. Audience growth was achieved across multiple platforms while digital channels became key drivers of customer enquiries and online sales.
The Process
Talane Infinite Source
Talane Infinite Source
Overview
Talane Infinite Source is a handcrafted jewellery brand preparing to expand into wholesale and retail markets. As the business grew, it required a stronger and more cohesive brand identity that would present the company professionally to potential retailers, wholesalers and commercial partners.
The Challenge
The existing branding lacked consistency across digital platforms and did not reflect the premium quality of the products. The business needed a refined visual identity and digital presence that could confidently support business development opportunities.
My Role
Conducted consultations to understand the business vision and commercial goals.
Redesigned the brand identity, including logo, colour palette and typography.
Developed the overall visual direction for the business.
Designed and built the Shopify website.
Created marketing presentations and pitch decks for retail and wholesale engagement.
Ensured consistency across all digital touchpoints.
Deliverables
✓ Brand Identity Refresh
✓ Logo Design
✓ Colour Palette & Typography
✓ Ecommerce Website
✓ Brand Guidelines
✓ Pitch Decks & Presentations
✓ Digital Marketing Assets
Outcome
The refreshed brand identity positioned Talane more professionally within the jewellery market and supported successful engagement with an overseas wholesaler, Out of Africa and the costume department for Generations. The business now has a consistent digital presence that reflects the quality of its products.
Logo Redesign
Brand Identity Refresh
Neatela
Neatela
Overview
Neatela required ongoing digital marketing support to strengthen its online presence, improve customer engagement and generate more direct booking enquiries across multiple digital platforms.
The Challenge
The business managed multiple properties and online listings but required consistent content creation, social media management and email marketing to better connect with customers and increase visibility.
My Role
Collaborated with the production team to understand the educational objectives for each episode.
Designed original digital flash cards and learning graphics covering topics such as colours, numbers and vocabulary.
Ensured all visual assets aligned with the overall style and branding of the programme.
Worked closely with editors to integrate graphics into the final production.
Deliverables
✓ Social Media Content
✓ Email Marketing Campaigns
✓ Multi-platform Content Scheduling
✓ Performance Reporting
✓ Brand Consistency Across Digital Channels
Outcome
Digital visibility increased significantly across multiple platforms. Facebook grew from double-digit monthly views to over 13,000 monthly views, while email marketing became one of the business's strongest enquiry channels, generating hundreds of weekly clicks to booking pages.
Marketing Report
Email Marketing Templates
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